Srichakra Polyplast

Brand Positioning, Website UI/UX & Content

Inspiring Transformation

Established in 2010, Srichakra is an end-to-end recycling and plastic waste management company that offers a range of recycled products along with innovative technological and environmental-friendly solutions. And while they’ve pioneered the cause of transforming waste plastic into reusable materials, their primary digital address, their website, wasn’t reflective of that. The design language and brand tone needed a re-haul to not just reflect their history, but also do justice to their rapidly accelerating future. 

We felt like they had a unique opportunity, as a pioneer brand, to change the conversation by being a thought leader on the category and not just their product. We wanted to position them as a company that is not just in the business of recycling, but in the business of transformation. And given that their name has the symbolic chakra in it, we felt like the idea of change was in-built. This led us to the powerful tagline of Inspiring Transformation - something we’re confident this pioneer brand will always do. 

When it came to their website, the goal was also a 100% transformation. The UI was clean and minimalistic; largely white backgrounds with a fluidity to the overall design language. We created iconography and animated icons for every page of the site, that worked hard to simplify and break down complex processes. The brand tone was also crafted to be informative and perceptive, but not preachy or complex. The UX was designed to be mobile friendly and exploratory, so visitors could navigate the entire site comfortably across devices. What resulted was a digital address that has true value, and the brand could be truly proud of. 

Explore & Enjoy: www.srichakra.in